Market-entry decisions
Know which market to enter before you invest
Your market-entry study in minutes, not three months. Tell us about your company and the country you have in mind: instantly and for free, the market-fit verdict, with what works in your favour, what would hold you back and the first step. If you want to go further, the full study ends in a reasoned decision.
The verdict is free and asks for no card. About five minutes.
Reading your answers…
First step
Validate the tender language requirement before committing to a local entity.
105
countries you can study
8
sections in every study, with the decision first
6
shared criteria to compare markets
11
questions, about five minutes
The study
One question, eight angles, one decision
Is this market worth it for you? The eight sections are how we answer; the decision is what you take away.
How it works
Tell us about your company
11 questions about your business and the target country, most of them multiple choice. About five minutes.
Market-fit verdict, free
Instantly: whether the market fits you, what works in your favour, the obstacles and the first step. With that, you decide whether it is worth going further.
The full study
Eight sections on your company in that country, in minutes, ending in a decision: enter, enter with conditions or not now.
Compare before you choose
With two or three countries, the comparison: which to enter first and why, on the same criteria for all.
Each study: €299 per country, and €149 for each additional country. Plus VAT.
Pending
Business context
The sector’s environment in the target country and how the company fits.
Pending
Target market
Who to sell to, how they buy and how it differs from home.
Pending
Competition
Who competes there and where there is room to stand out.
Pending
Legal and intellectual property
Regulation, certifications and how to protect brand and technology.
Pending
M&A activity
Corporate deals in the sector and whether buying beats building.
Pending
Product adaptation
What to adapt, in what order, and what works as it is.
Pending
Team
Missing profiles and what to hire locally versus run from home.
Pending
Business model
Value proposition, go-to-market and how to scale.
And finally
Your market-entry decision
Enter, enter with conditions or not now: with its reasons, what would change it and what to verify before investing.
Market comparison
Don’t study one market: compare them before you choose
The real question is usually which one to start with. With two or three countries in the order, the comparison answers on the same criteria for all: the recommended order and why, the entry route for each country, what would change the order and what carries over from one to the next.
€149 for each additional country · 3 markets, €597 in total. Plus VAT.
Example · attractiveness × fit
The best market is not the biggest one, but the one that fits your company. The position comes from the criteria matrix, with no invented scores.
Why Firstfoot
What a market report does not give you
About your company, not the country
It starts from your answers and, if you give it, your website. A market can be good in general and wrong for you: that is what it measures.
A decision, not a report to interpret
Every study opens with the recommendation —enter, with conditions or not now—, its reasons and what would change it. And an action plan by timeframe.
Honest about what it does not know
The verdict can be «weak». What is worth checking is kept apart from what is stated, and every competitor comes with its source.
Affordable enough to compare
A published price per country and no sales call: you can compare several markets before betting on one.
Impact calculator
What a market study costs you today
With your own figures: what analysing a market costs you in-house or outsourced, against what it costs with Firstfoot.
- What it costs you today
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- With Firstfoot
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Difference per year
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How it is calculated
Cost per day = annual cost ÷ 220 working days. Days per study are adjusted ×1 for how hard it is to find information on that country. With Firstfoot: €299 per market, the full study.
Who it is for
For whoever has to decide where to grow
Companies going international
Which market should we enter now, and which first?
Startups
Is this market worth pursuing before we hire, localise or launch?
Investors
Does a portfolio company’s expansion plan hold up?
Three formats
Start free. Pay only if it helps.
Market-fit verdict
Free
Instant, no payment
- Whether the market fits you: strong, moderate or weak, with an honest verdict
- Three reasons in favour and three obstacles
- The first step we would take
- The three questions the study would answer, and in which section
- The diagnosis of your plan
Full study
299 €
per country, plus VAT
- The decision: enter, enter with conditions or not now, with its reasons
- The eight sections on your company in that market
- Real competitors, specialists and boutiques included, with their source
- Action plan by timeframe, and what is worth checking kept apart from what is stated
- PDF, and always available in «My reports»
Compare markets
+149 €
per additional country, plus VAT
3 markets: €597 in total
- Which do we start with? The recommended order, and why
- The full study of each country, with its decision
- The same six criteria for all, and the attractiveness and fit map
- Each country’s entry route and what would change the order
- In the same order or later, from a study you already bought
For institutions and companies
Do you support many companies going international?
Export-promotion agencies, chambers of commerce, insurers and financial institutions that need this at scale: for their network of companies, under their brand or integrated into their own systems. Firstfoot was built by Galde, a data and AI team already working with insurers, reinsurers and public administrations.
Backed by
Start with the verdict
It is free, takes about five minutes and tells you whether that market is for you before you spend anything.